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When Brands Mess with Our Heads

Jess Goulart of BTRtoday recently asked me how I think branding has changed over the years. I told her that although businesses are sharing their brand stories in more inventive ways than ever before (especially in experiential ways), some of the traditional elements of a successful brand remain unchanged. For instance, a company’s name and logo are powerful elements of a brand. Case in point: the Internet firestorm caused by Instagram’s new logo and Budweiser’s temporary name change.

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Writer and pop culture lover.

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