Warner Music Group and Twitch: Why Record Labels Matter

Why Digital Is a Two-Edged Sword

Why the Twitch/WMG Deal Matters

  • The Drop — A hang where hosts and audience talk about the latest news from the world of music with special guests and performances.
  • Freestyle Throwdown — Twitch rappers have to impress the panel with their skills, while playing the hottest games. They’ll have to concentrate hard since the audience chooses their topics and have a say in who wins.
  • The One — Every artist has “the one” — the combo of another artist and song that inspired them to be part of the music world. Guest artists will perform these songs and take audience questions, as well as meet up-and-coming Twitch musicians that they have inspired in turn.

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