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How Rihanna Has Changed the Game for the Music, Fashion & Beauty Industries

No one who follows the music industry accuses artists of selling out anymore when they cozy up to corporations — not at a time when an Apple or Taco Bell ad can do more to get a song noticed than Soundcloud ever will. In recent years, a musical elite has turned the notion of corporate sponsorships on its head by becoming corporations themselves. Rihanna’s evolution as a personal style brand is a case in point.

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Writer and pop culture lover.

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