Blessed Are the Change Agents

  • Digital/innovation advocates: Individuals who are passionate about digital innovations actively spread the word about its potential to colleagues and executives.
  • Digital executives: Individuals who are tasked with heading digital efforts in specific roles, groups, or business units and are motivated to expand their insights and efforts within their sphere of influence.
  • Aspiring leaders: As digital/innovation advocates and/or digital executives realize that their expertise can be productive and beneficial to the rest of the organization, they learn to navigate corporate relationships better and become skilled in the art of managing-up and managing-across to rally support and collaborate with others.
  • Experienced digital transformers: Those aspiring leaders who master the art of change management, over time, are sometimes promoted to leadership positions to help bring the right people together and align everyone’s work toward a mutually beneficial and productive charter of digital transformation efforts.
  • Mary Barra. The General Motors CEO is pushing GM into the embrace of self-driving cars among other cultural transformations.
  • Reed Hastings. The head of Netflix makes transformation the norm, first turning Netflix into a movie streaming service, then a content creator, and now a seller of branded merchandise, as well.
  • Doug McMillon. The Walmart CEO has overseen the adoption of mobile, ecommerce, and new on-demand services such as Pickup and Fuel stores.
  • Ginni Rometty. IBM’s CEO is leading the company’s development of artificial intelligence-based services.

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